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  • Our Company

    We guarantee the perfect fit for every woman.

    At CHANGE we believe that high quality products, a large range of sizes, personal service and caring guidance is key to finding the perfect bra for you.

    Therefore, all of our products are designed, developed and crafted in-house and sold by our skilled bra experts in 300+ CHANGE stores across Europe and Canada.

    This is the story of our brand.

    “Our mission is to give every woman
    the perfect fit no matter size or body type.
    We embrace the female body as it is.
    We do not believe that you should fit into
    your bra – the bra should fit you.”

    Scandinavia's largest lingerie brand
    • All products are designed and developed in-house in Denmark

    • A bra for every woman with a size range of 88 sizes

    • 300+ owned and operated retail stores in 9 markets

    • More than 2,000 colleagues globally

    • Over 2 million loyal members of Club CHANGE

    • HQ in Farum, Copenhagen, Denmark

    • Own production and distribution facilities in Asia and Europe

    Our brands

    CHANGE Lingerie is lingerie, swimwear and nightwear designed in soft materials with a romantic touch, which embraces and underlines your natural curves. The lingerie from CHANGE Lingerie is all about comfort for all sizes. The design is classic and feminine with beautiful lace details.

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    Our Intimate brand consists of lingerie and swimwear in stylish and simple designs with a minimalistic Nordic edge. Intimate is functional, sheer, light with a touch of cool femininity and a young, playful look and feel.

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    “Feel free to express yourself and explore the different facets of your femininity and the woman within.”

    Gitte Breil, Founder

    Our brand DNA

    Danish design & development

    We are proud of our Danish heritage and that is why all our products still till this day are designed and developed in Denmark.

    We create our products with a 360° approach and understand that no female body is alike. We put a lot of thought into functionalities, design, choice of material and comfort - all this to ensure that you can experience a bra that fits like it was tailored to you.

    Personal service

    We find that many women are wearing the wrong bra size or don't know what kind of bra style best suits them. A professional bra fitting is key to finding the right bra.

    In our stores you will meet our Personal Shoppers, who are trained bra experts. We educate our staff to make sure that they can always guide you, not only in finding the perfect size and fit, but also the perfect bra style.

    Personal service and guidance is a core part of our business, and we take great pride in this to make sure you always get the experience when visiting our stores.

    Affordable luxury

    Our products are crafted and designed for beauty and comfort. We work hard to find not only the most beautiful materials for each design, but also the most responsible.

    CHANGE Lingerie is beautiful well-crafted designs at affordable prices.


    At CHANGE Lingerie we have a broad size and style range to support women in all stages of life - no matter size or body type. By doing so we are able to cater to different ages and style preferences.

    With 88 bra sizes ranging from A to M, we’re adding comfort to beauty.

    Offices and stores

    At CHANGE Lingerie we continue to expand our business globally. We started in Denmark and Scandinavia, and throughout the years we have continued to grow and develop our retail and online business rapidly - both of which now operate in 9 markets.

    Today you find our offices and stores all around Europe and Canada with warehouses in both Canada and Poland. We also have our own crafting facility in China, which opened in 2021.

    By 2022 CHANGE Lingerie employed more than 2,000 people worldwide.

    Here’s to making things easy

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