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A celebration of all women

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Celebrating the Women of CHANGE

International Women’s Day is almost here—and we’re celebrating the incredible women who make CHANGE so much more than a lingerie brand. In a special photoshoot, we invited some of our amazing store staff to capture the essence of female empowerment, confidence, and sisterhood. Dressed in our most iconic collection, Lissi, these women embody the strength and support that define us. Because empowering women starts with uplifting each other.

Meet Cecilie – A Woman of CHANGE

Cecilie is a valued member of our store team who brings passion and dedication to CHANGE every day. She recently took part in our special International Women’s Day photoshoot, representing the power and spirit of our community.

What makes CHANGE a unique place to work for you?

"CHANGE stands out because of the sense of community, safety, and the personal atmosphere in the workplace. I feel motivated to grow both as a salesperson and as a person. It’s not just about selling—it’s about making a difference for our customers and helping them find the right fit and a confidence boost through our products."

If you had to describe CHANGE in three words, what would they be?

"Power, confidence, and support. These words reflect what I experience working here and the energy I share with our customers. CHANGE is a brand that empowers women and makes them feel strong and supported, no matter who they are."

Meet Pia & Heidi – A Mother-Daughter Duo

Pia and Heidi are a dynamic mother-daughter duo who share a special bond both inside and outside of the CHANGE community. They joined our International Women’s Day photoshoot to celebrate empowerment, connection, and the beauty of supporting one another.

Who did you choose to bring with you today, and why?

"I brought my daughter, Heidi, to today’s event. It’s such a fun and cozy experience to share with her. Even though being in front of the camera is a bit outside my comfort zone, having Heidi by my side makes me feel safe and energized. Her presence boosts my confidence, and we support each other every step of the way." - Pia

Why do you think it’s important to celebrate International Women’s Day?

"I believe it’s essential to celebrate International Women’s Day because it’s an opportunity to show that all women—regardless of body type or background—are included and valued. During the photoshoot, I could feel the power of women coming together, each with their unique bodies and personalities. It created a sense of community and strength that was truly inspiring." - Heidi

Meet Mille & Kristina – Celebrating Sisterhood

Mille, a passionate member of the CHANGE team, brought her good friend Kristina to the International Women’s Day photoshoot to celebrate friendship and empowerment.

How would you describe CHANGE?

"CHANGE is inclusive, confidence-boosting, and beautiful. Finding CHANGE was a revelation—finally, a place with gorgeous, feminine lingerie that fits my shape. Our diverse team reflects different body types, creating a welcoming space where customers feel seen and understood." - Mille

Why do you think celebrating International Women’s Day is important?

"International Women’s Day is crucial because we still have a long way to go for gender equality. Brands that highlight women’s rights play a vital role in raising awareness. We’re not there yet, and that’s why we must keep pushing forward." - Kristina

Meet Karla & Nanna – Friends Through CHANGE

Karla and Nanna's friendship began as colleagues at CHANGE and grew into a supportive bond. For them, joining the International Women’s Day photoshoot was even more special together.

Why do you think it’s important to celebrate International Women’s Day?

"Because I am a woman! Women have achieved so much, and that deserves to be celebrated. For me, it’s personal. I once would never have stood in front of a camera in lingerie, but now, it’s my body, my choice. If sharing my story inspires even one woman to feel confident in her own skin, it’s worth it." - Karla

How does CHANGE empower women—both customers and employees?

"Many women think it’s impossible to find a bra that fits perfectly. At CHANGE, they discover there is a bra for everyone. Helping women find their perfect fit boosts their confidence—and ours too." - Nanna

A Celebration of Strength, Diversity & Sisterhood

At the heart of every story shared is a common belief: empowerment means building confidence and helping others feel comfortable in their own skin. For the women of CHANGE, it’s about more than just finding the perfect fit—it’s about embracing and celebrating our differences. Their message is clear: All bodies are beautiful, and true confidence comes from being yourself. It’s not about fitting into a mould—it’s about finding what makes you feel strong and empowered.

The beloved Lissi collection reflects this spirit. With its perfect fit, timeless design, and diverse colour options, it’s more than just lingerie—it’s a foundation for self-expression and strength. International Women’s Day is a reminder to celebrate women’s achievements while recognising that the fight for equality continues. Whether it’s inspiring others to embrace their bodies or challenging societal norms, these women prove that we are stronger together. At CHANGE, we believe every woman deserves to feel proud of who she is—today and every day.

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Every woman deserves the perfect fit

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A celebration of all women

Celebrating the Women of CHANGE

Meet Cecilie – A Woman of CHANGE

Meet Pia & Heidi – A Mother-Daughter Duo

Meet Mille & Kristina – Celebrating Sisterhood

Meet Karla & Nanna – Friends Through CHANGE

A Celebration of Strength, Diversity & Sisterhood

Every woman deserves the perfect fit

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