Our commitment to empowering women goes beyond our products. Since 2021, we’ve partnered with hospitals across Denmark to donate soft, high-quality lounge sets to survivors of sexual assault. These donations are not just about clothing, they’re about offering a sense of dignity, care, and safety in the aftermath of a traumatic experience. Our goal is to provide something simple, yet meaningful, to help survivors feel a little more comfortable during such a difficult time.
According to the Danish Crime Prevention Council, an estimated 15,000 women in Denmark experienced rape or attempted rape between 2021 and 2023. Despite the scale of the issue, it remains under-discussed and under-supported, leaving many victims feeling isolated and without resources. Through this initiative, we hope to play a small role in changing that by showing compassion and offering practical support to those in need.
This effort is part of our ongoing commitment to support women far beyond our stores and to show up when it matters most.
”We are very grateful and get lots of praise for the lounge sets. It's a really good initiative.”
— Nurse at Aalborg University Hospital